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Meta Updates AI Pricing: There is big news for those running WhatsApp business. Now you will not be able to run AI for free on WhatsApp Business. Let us tell you, only last month Meta had launched an advanced agent for WhatsApp Business, which can work 24 hours without getting tired and can answer the questions of customers. It can do many things simultaneously.

But now from August 1, Meta is preparing to change this. According to Meta, the role of AI in customer support and sales on the platform is very important. Under the new pricing model, Meta has fixed the global rate. According to which users will have to pay 2 dollars i.e. about Rs 189 for 10 lakh (1 million) tokens. That means it could cost around 4 to 5 cents per message.

Billing system will change

Let us tell you that till now billing was done on per-message basis, but from August 1, Meta is preparing to change it completely. But now the billing system will change completely. Now the business will be billed on the basis of token consumption. Although this is not the first company which is doing this. Before this, many big companies are already working on token-based billing.

From Aadhar Card, Railways to Passport, these big rules are changing from July 1

AI is capable of answering complex questions

Meta says that AI is now capable of answering more complex questions than before. The new model will better reflect actual AI processing costs. Many features will be available in it, which will be very useful for the users. According to Meta, small businesses will be able to use AI agents through some subscription plans of WhatsApp Business Premium.