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Desk: HP has introduced AI Optimize Print Formatting feature for its select inkjet printers. The company claims that this new AI technology will make printing smarter, easier and more useful than before. This feature automatically optimizes webpages, documents and spreadsheets and prints only the necessary content. This not only provides clean output but also saves paper and ink. The new technology can be especially beneficial for those who print articles, recipes, study materials or office documents on a daily basis. With the help of AI, unnecessary advertisements and extra content are removed, which improves the printing experience.

The company says that HP’s new AI Optimize Print Formatting feature has been designed to overcome many common problems encountered during printing. When a user prints a webpage, document or spreadsheet, many times advertisements, banners and other unnecessary content is also printed along with it. This results in extra pages and more ink. This AI based technology analyzes the content and identifies only the essential parts and prepares the same for print. Additionally, bad formatting is also automatically corrected, making the final printout appear cleaner and more organized.

According to the company, this feature is not only limited to providing better printing experience, but also emphasizes on saving resources. Usually, when people print recipes, articles, children’s worksheets or other online material, they remove many unnecessary pages. AI technology removes such extra content and prints only the essential information. This reduces the number of pages and also reduces ink consumption. HP believes that this will help users save costs and will also have a positive impact on the environment. This feature can prove to be very useful especially in homes and small offices.

According to Satish Kumar, senior director of print segment at HP India, AI starts understanding the user’s printing habits and needs over time. Initially, the system tries to find out by taking some information what kind of content the user prints more. After this, AI improves the printing experience based on the same pattern. For example, if a person often prints recipes or articles, then the system starts giving priority to that type of content. This reduces the need for repeated manual editing and provides more accurate and useful output to the user.