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With Akshaya Tritiya approaching, gold buying is once again in focus across India. Considered one of the most auspicious days for investments, this festival sees a surge in gold purchases every year. In 2026, Akshaya Tritiya will be celebrated on April 19, and buyers are already preparing to make their purchases.

However, amid rising demand, experts stress one crucial point—always verify the purity of gold before buying. Thanks to digital tools like the BIS Care App, checking gold authenticity has now become easier than ever.

Akshaya Tritiya 2026: शुभ मुहूर्त (Best Time to Buy Gold)

According to traditional Panchang timings, the Tritiya Tithi begins on April 19 at 10:49 AM and ends on April 20 at 7:27 AM.

Here are the approximate auspicious timings in major cities:

• Delhi & Noida: 10:49 AM – 12:20 PM
• Mumbai: 10:49 AM – 12:38 PM
• Pune: 10:49 AM – 12:34 PM
• Ahmedabad: 10:49 AM – 12:39 PM
• Jaipur: 10:49 AM – 12:26 PM
• Chennai: 10:49 AM – 12:08 PM
• Hyderabad: 10:49 AM – 12:15 PM
• Bengaluru: 10:49 AM – 12:19 PM
• Kolkata: 10:49 AM – 11:36 AM
• Chandigarh: 10:49 AM – 12:22 PM
• Gurugram: 10:49 AM – 12:21 PM

These time windows are considered highly शुभ (auspicious) for buying gold and making new investments.

How to Check Gold Purity Using BIS Care App

When purchasing gold, verifying purity is essential to avoid fraud or overpricing. In India, gold jewellery is certified through BIS Hallmarking, issued by the Bureau of Indian Standards.

Here’s how you can check authenticity:

1. Look for the BIS Hallmark on the jewellery
2. Find the HUID (Hallmark Unique Identification Number)
3. Open the BIS Care App
4. Enter the HUID number in the app
5. Instantly verify details like purity, jeweller information, and certification

This ensures that the gold you are buying is genuine and meets government standards.

Gold Buying Trends Are Changing

Gold is no longer just about jewellery—it has become a key investment option. Buyers today are exploring multiple formats, such as:

• 24-carat gold coins and bars (ideal for investment)
• Digital gold
• Gold ETFs (Exchange-Traded Funds)

Coins and bars are especially popular because:

• They are easier to sell
• They fetch market-linked prices without heavy deductions

At the same time, demand for lightweight and modern jewellery remains strong among traditional buyers.

Important Tips Before Buying Gold

To make a smart purchase this Akshaya Tritiya:

• Always check for BIS hallmark certification
• Verify the HUID number via the app
• Compare prices across jewellers
• Avoid impulse buying—plan your investment
• Consider alternative options like ETFs or digital gold

Final Takeaway

Akshaya Tritiya is not just about tradition—it’s also an opportunity to make wise financial decisions. With tools like the BIS Care App, buyers now have the power to ensure transparency and authenticity.

Whether you’re buying gold for prosperity or investment, a little awareness can help you make a safe and rewarding purchase.

Disclaimer: This article is for informational purposes only. Buyers should verify details with certified jewellers and financial advisors before making purchases.