New Delhi, Aug 27: JK Super Cement, India’s fifth largest grey cement brand from the house of JK Cement Ltd., is taking a new approach to brand storytelling with Your Home My Homea 53-episode vertical micro-drama created in partnership with JUJU Films. The series premieres on the ZEE5 Bullet Micro Drama App and will also be available on ShareChat, Moj, and JK Cement India’s Facebook and YouTube pages.
In a first-of-its-kind initiative for the Indian cement and building materials category, JK Super Cement moves beyond conventional advertising to tell a story rooted in the everyday experiences of an individual home builder. The series explores the emotional journey behind building a home, where construction decisions are closely intertwined with relationships, finances, family dynamics, aspirations, and life-changing milestones.
Set in Kanpur, Your Home My Home follows Aman and Asha, a young couple who receive an unexpected opportunity to build their own home while preparing to welcome their first child. Over nine months, they navigate financial pressures, construction challenges, family interference, relationship tensions, ambition, love, and the everyday chaos that accompanies building a home.
Featuring Keshav Sadhna, Yogita Bihani, and Sumit Arora in lead roles, and performances by an ensemble castthe series offers a relatable and entertaining portrayal of a young couple trying to build not just a house, but a life together. Its vertical, mobile-first format reflects evolving entertainment consumption habits while offering an immersive storytelling experience for digital audiences.
Commenting on the initiative, Pushp Raj Singh, Group President – Sales & Marketing, JK Cement Ltd., said,
JK Super Cement has consistently evolved its storytelling in step with changing media and content-consumption behaviors, ensuring every campaign explores contemporary formats while staying firmly rooted in its enduringly BUILD STRONG ethos. From extending narratives beyond conventional advertising to experimenting with formats such as memes, influencers, digital content creators, and music videos, the brand has continually broadened how it engages with audiences. The vertical microdrama format is the latest evolution in this journey, bringing the brand into a highly engaging, mobile-first storytelling space without losing sight of its core promise of BUILD STRONG.
Developed in partnership with JUJU Films, the project brings together creative talent across writing, direction, cinematography, music, casting, and technology. Through JK Super Cement Originals, the brand aims to demonstrate how a traditionally functional category can create meaningful yet entertaining content by placing consumer experiences at the heart of their brand storytelling.
Nipun Arora, Founder, JUJU Films and Producer of Your Home My Homesaid,
Munaf Merchant, Head – AVOD & Partnerships, BULLET Microdrama App, said:
Your Home My Home streams and premieres Friday, August 21, 2026, on the Bullet Micro Drama App and ZEE5 Mobile App, with additional availability on ShareChat, Moj, and JK Cement India’s Facebook and YouTube pages.
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