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Busy Infotech Pvt Ltd, maker of Busy accounting software and a subsidiary of Indiamart, today announced the launch of Busy Magic, a next-generation business management and accounting platform. The platform is designed to simplify accounting, billing, inventory, GST and business reporting for MSMEs in India. Based on Bizzy’s experience of serving more than 6 lakh businesses across India, BizzyMagic brings together a new generation interface, fast registration process, AI-based automation and simple workflows for first-time software users as well as growing businesses.

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Reducing complications in daily activities

BusyMagic is designed to reduce the complexity of day-to-day operations by providing professionals with a single dashboard to monitor key factors such as sales, purchases, cash and bank status, receipts, stock limits, low stock, pending orders, currency, e-way bills and e-invoices. The platform has been developed for small and medium businesses in various sectors including retailers, distributors, wholesalers, manufacturers, traders and service sector industries. This is especially useful for businesses that want to move away from handwritten records, spreadsheets and disorganized systems to a more structured and connected digital environment.

Design to eliminate the problem

Commenting on the launch, Brijesh Agarwal, CEO, Busy Infotech, said, “For many small businesses adopting accounting software is the first big step in their digital transformation journey. BusyMagic is designed to overcome this hurdle with guiding workflows, helpful dashboards and a simple experience that supports professionals and their accounting systems. Our aim is to make day-to-day financial operations less intimidating and more efficient. Together, we want to help MSMEs gain firmer control over their operations and make better decisions with confidence.”

Product helps users

A key feature in Busy Magic is AI Voucher Scan and Automatic Bank Reconciliation, which helps users retrieve voucher details directly from scanned documents, reduce manual data entry and reconcile bank details with accounting records. The product helps users with faster billing and voucher registration, clear tracking of sales, purchases, cash flow, receipts and disbursements, accurate inventory records, reduced manual work, better preparedness for GST and e-invoicing systems, and easier coordination between professionals, internal teams, accountants and tax experts. These include Smooth Sync, which enables rapid two-way data transfer between professional and chartered accountants to reduce routine time-consuming transactions and speed up legal compliance and audit workflows.

Bizzy Magic has been launched as Bizzy continues to expand into the MSME ecosystem in India. The company reported a billing of Rs 170 crore and EBITDA revenue of Rs 44.5 crore in FY 2025-26 and sold over 4.42 lakh software licenses. It has also built a team of 354 employees and built a network of over 800 channel partners in over 1,000 towns and cities.

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