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Southeast Asia’s fourth-richest country earns $26B from international tourism so far this year
Samira Vishwas | July 22, 2026 1:24 PM CST

Despite the decline in the number of visitors, international tourism generated around 838.73 billion THB (US$25.8 billion) in revenue during the period for the country, which is the fourth-richest in Southeast Asia by GDP per capita after Singapore, Brunei, and Malaysia.

Minister of Tourism and Sports Surasak Phancharoenworakul said China was the largest source market, with 2.86 million visitors, followed by Malaysia with 2.25 million, India with 1.31 million, Russia with 1.06 million and South Korea with 631,777.

Tourists take photos outside temples in Thailand. Photo by Reuters

The ministry said tourism activity strengthened during the week from July 12-18, as Thailand welcomed 585,189 foreign visitors, up by 22,735, or 4.04%, from the previous week. Daily arrivals averaged 83,598.

The trend was also supported by the summer school holidays along with increased flight frequencies on several routes, including Shenzhen-Phuket services, which rose from three to four flights per week.

Other supporting factors included flydubai’s launch of its Dubai-Bangkok service to Don Mueang, helping to expand connecting options for long-haul travelers through the Emirates/flydubai network, as well as Thai Airways’ launch of its Amsterdam-Suvarnabhumi route.


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