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The product was launched at an event held in Ho Chi Minh City from July 3 to 5, which featured actors, beauty queens, skincare specialists and beauty content creators participating in interactive activities.

The event recreated a personalized skincare experience, allowing visitors to learn more about their skin conditions and explore products suited to different skincare needs.

At the Skin Analysis Studio, visitors received complimentary skin analyses and consultations from skincare specialists before trying the new moisturizer.

The Ingredient Discovery zone introduced the product’s formulation and key ingredients through interactive displays, while the Beauty Rewards station offered opportunities to receive gifts, including cameras, wireless earbuds besides the brand’s skincare products.

Visitors explored personalized skincare solutions through interactive activities. Photo courtesy of the brand

A meet-and-greet session with singer Quan A.P. was held on July 5.

Alongside live performances, he discussed his personal skincare routine and the importance of maintaining consistent daily skincare habits.

Visitors explored personalized skincare solutions through interactive activities. Photo courtesy of the brand

The launch also brought together guests and beauty content creators for panel discussions and product demonstrations on skincare trends and the science behind the product’s formulation.

According to Olay, the new moisturizer was developed to combine three common morning skincare steps—moisturizing, sun protection and makeup priming—into one product.

The formula provides SPF 50+ PA++++ broad-spectrum UV protection in a lightweight, fast-absorbing texture. The company says the product is designed to provide hydration, improve the appearance of brightness and firmness, help protect against UV- skin damage, and create a smooth base for makeup.

Olay Super SPF 50+ combines moisturiser, sunscreen and makeup primer in one product. Photo courtesy of the brand

The moisturizer contains ingredients including niacinamide, collagen peptide (palmitoyl pentapeptide-4), glycerin, trehalose and moisturizing agents, which the company says help support skin hydration and improve the appearance of skin texture. Its UV protection system is designed to protect against UVA, UVB and long UVA rays associated with premature skin aging and uneven skin tone.

According to Olay, a 2023 consumer study involving 54 participants found that users reported brighter-looking skin after seven days of regular use.

The product’s lightweight formula is designed to absorb quickly without leaving a greasy finish or white cast, while also serving as a makeup primer.

Ton Trong Tin, Senior Category and Brand Manager for Skincare at P&G Vietnam, said consumers are increasingly looking for skincare products that combine multiple functions.

“The new product reflects our continued focus on science-backed innovation that helps simplify daily routines while supporting healthy-looking skin,” he said.

The product is formulated under Olay’s “5-Free” standard, containing no added fragrance, alcohol, colorants, zinc oxide or titanium dioxide, and is intended for a range of skin types. It is available through major e-commerce platforms in Vietnam.