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Knews Desk- The way of purchasing smartphones is changing rapidly. Now not just camera, battery or processor, but also Artificial Intelligence (AI) features are influencing people’s purchasing decisions. However, new research shows that no matter how important AI has become, trust in any smartphone brand and data security are still the biggest priorities for Indian consumers.Cybermedia Research (CMR) CMR Smartphone AI Pulse 2026 According to the study, smartphone buyers in India 68 percent consumers want phones that have advanced AI features. There itself, 82 percent people said that the most important thing while choosing any smartphone is trust and reliability of the brand.This survey of the country eight major cities In 18 to 35 years of age group Over 2,000 smartphone users Done between. The study revealed that consumers are now considering AI as an important part of everyday use, not just an added feature. The demand for AI is continuously increasing due to features like photo editing, live translation, voice assistant, smart search and productivity.

according to the report, 78 percent people considered overall performance to be the most important thing while buying a smartphone. There itself 70 percent participants Said that better camera features equipped with AI are important to them. Other than this 59 percent people Many believe that strong AI capabilities directly influence their purchasing decisions. However, amid the increasing popularity of AI features, people’s concerns about data security and privacy have also increased. included in the survey 82 percent people Said that they would prefer a brand which maintains complete transparency regarding data usage. There itself 61 percent participants believe that On-device AI processing Not only does it improve privacy, but it also improves the speed and response time of the phone as the need to send data to the cloud is reduced. Experts say that AI is going to be the biggest competitive area of ​​the smartphone industry in the coming years. But just adding new AI features won’t be enough. Companies will have to pay equal attention to winning the trust of users, ensuring the security of their personal information and adopting transparent data policies.

This study clearly indicates that Indian consumers have become more aware of technology than ever before. They want smartphones that are not only equipped with AI, but also reliable, secure and provide a better experience in the long run. This means that the successful smartphone of the future will be the one that can maintain the balance of both cutting-edge AI and strong privacy.