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US-based upscale grocery store introduces 'Sacred water' priced at $12: Know its super nutritious ingredients
ETimes | July 13, 2026 7:39 PM CST

All things luxury come at a whopping price and Erewhon, a high-end, organic grocery chain with 13 locations in the Greater Los Angeles area is known for its peculiar range of products and their prices. This time, it is making headlines for selling 'Sacred Water' at a whopping $12. Scroll down to read the details.

According to international media reports, 'Sacred Water' is a tonic bar drink that costs $12. Officially called Sacred Water by Jolie, it was created in partnership with Jolie, a beauty-wellness brand and the company describes it as a drink that purifies the quality of your water for better skin, hair, and wellbeing.

What is it made of?

Erewhon’s product listing says Sacred Water is made with organic grape juice, organic coconut milk, organic coconut water and organic jasmine tea, plus holy basil, anise, cardamom and raw honey. According to Erewhon's official Instagram post, it is a clarified herbal tonic infused with Organic Jasmine Tea and Botanical Extracts—served as a refreshing elixir poured over ice. The post also states that the new Erewhon members can receive the drink for free “as a welcome to the community.”

Why is internet laughing at it

https://www.instagram.com/p/DaVqxblmr_1/ https://www.instagram.com/p/DaVqxblmr_1/


For the uninitiated the $12 drink is made with a brand best known for showerheads and is being served by a grocery chain famous for selling luxury goods.

Social media users are split after the drink was announced; some are excited about the collaboration, while others are shocked at the steep price tag.

“$12 for a cup of coconut water sounds ridiculous,” a user wrote.

“Sacred Water? More like ‘Shower Water’?” one person wrote. Another joked, “Yas $1 billion dollars for water with fancy ice probs from the tap."

While the internet is laughing at it, are you ready to spend $12 on a drink with 'water' in the name?


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