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Bhagyashree recently found herself at the centre of an online debate after a video of her visiting and promoting a local lassi shop in Kashi went viral. Some social media users alleged that she chose not to drink the lassi after filming because of its sugar and fat content, questioning the authenticity of the endorsement. While others defended her, pointing out that personal dietary preferences need not undermine support for local businesses, the actress says the criticism has not changed her perspective on promoting local food and vendors.

Responding to those who questioned her intentions, Bhagyashree says, “Are they upset that I didn’t drink it in front of them? Did my video harm anyone? That’s what I would like to ask. Kuch achha karne jao, toh kuch logon ki itni chhoti soch hoti hai ki unhe har cheez mein bura hi dikhta hai. It’s hilarious to read comments like, ‘Yeh paise ke liye kiya hai.’ Wouldn’t it have been a paid advertisement then, as is the norm even on social media? But if I let a few people like this affect what I do, it would be a shame. My #TuesdayTipsWithB has been liked and followed by millions over the last four years. Countless people have told me how these simple tips have helped them, whether with their health or by offering emotional support. It feels wonderful to know that I could be a guiding part of someone’s journey.”

Bhagyashree’s intent has always been to encourage support for local communities and small businesses. She reiterates, “I have always advocated supporting small businesses when we travel. Even the simple act of buying a souvenir from a Tier-II or Tier-III town gives local artisans and vendors an opportunity to grow economically. Tasting local food allows us to experience the diversity of our cuisine. Similarly, budding designers often ask me to wear their creations so that more people discover their work. It’s all interconnected. This is the kind of support we, as Indians, should extend to one another.”