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Samantha with Ma Inti Bangaram, minting money at the box office. Trade circles are buzzing not just about the film’s performance, but also about the bold business decision behind it. Since the film was released directly in several key centers without involving traditional distributors, a significant share of the revenue is reportedly flowing straight to the producers. Industry insiders credit the confidence of Samantha and Raj Nidimoru couple for backing this strategy and taking full advantage of the film’s strong reception. The financial planning seems to have worked perfectly. The OTT deal was closed even before release, drastically reducing the risk involved. Samantha reportedly did not charge any remuneration as it was her home production, while director Nandini Reddy ensured the shoot stayed on schedule and within budget. With all this and the OTT deal closedmuch in advance, some insiders say the theatrical exposure was limited to around Rs 2 crore. If those estimates are accurate, the film has already generated profits many times over its break-even target. With a worldwide gross said to have touched Rs 42 crore, the overseas market is also contributing strongly. Trade sources estimate that the USA alone could fetch Samantha and her team around Rs 5-6 crore. With no major releases arriving this weekend and the film maintaining momentum, trade analysts believe Samantha and Raj Nidimoru could eventually pocket close to Rs 30 to Rs 40 crore take home from the venture.