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ohThe wait for online shopping lovers is over. Amazon has announced the dates of its biggest sale, Prime Day 2026. The company said that this time on the occasion of the 10th anniversary of Prime Day, the sale will run for three days. This special sale will be held from July 4 to July 6, in which only Prime members will get great deals, new launches and entertainment offers.

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This sale will start at 12 midnight on 4th July and will remain live till 11:59 pm on 6th July. That means Prime members will get full 72 hours for shopping. During the sale, you will get 10% instant discount on purchases made through SBI and Axis Bank credit cards or EMI transactions. Apart from this, Amazon Pay ICICI Bank Credit Card users will also be given 5% cashback on select products.

To make the 10th anniversary of Prime Day special, Amazon has also drastically reduced the prices of Prime membership. Annual Prime membership will be available for only Rs 999 instead of Rs 1,499. At the same time, Prime Lite membership will be reduced from Rs 799 to Rs 599 and Prime Shopping Edition will be available for Rs 299 instead of Rs 399.

Amazon has said that more than 500 new products from big brands like OnePlus and Samsung will be launched in this year's Prime Day sale. Besides, products of small and medium traders of the country will also be given a special place in the sale.

To improve the shopping experience, users will also get an AI assistant named Rufus and smart features like Lens AI, AI Review Highlights, Quick View and Buying Guides. Amazon Pay Later service can also be used during the sale. Along with all this, there will be huge discounts of up to 45% on Echo smart speakers, smart displays with Alexa and Fire TV devices.