Lalit Modi, IPL founder, predicts the league will double in size within three years, driven by rapid shift from TV to OTT platforms. He said viewership is moving online as digital consumption grows, especially in India. He also noted lack of proper OTT metrics. Modi said IPL remains globally popular. The article also mentions RCB defending their IPL 2026 title against Gujarat Titans in Ahmedabad.
London: Indian Premier League (IPL) founder Lalit Modi has expressed confidence that the cash-rich T20 league will double in size over the next three years, while asserting that the future of cricket viewership lies on digital platforms rather than traditional television.
Since its inception in 2008, the IPL has witnessed remarkable growth in terms of viewership, commercial value and global reach, evolving into one of the world's most-watched sporting leagues.
Speaking to ANI exclusively about the future trajectory of the tournament, the IPL founder was asked how he sees the league evolving in the coming years.
"Double in three years," Lalit Modi said.
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