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Mumbai witnessed a spectacular visual tribute to Virat Kohli on Sunday evening as the iconic Bandra-Worli Sea Link transformed into a massive illuminated billboard for his sportswear brand one8. The dazzling display quickly grabbed attention across social media, with videos and pictures of the glowing bridge going viral online.

Mumbai witnessed a spectacular visual tribute to Virat Kohli on Sunday evening as the iconic Bandra-Worli Sea Link transformed into a massive illuminated billboard for his sportswear brand one8. The dazzling display quickly grabbed attention across social media, with videos and pictures of the glowing bridge going viral online.

At around 7:30 PM, commuters and onlookers travelling near the sea link were greeted with giant projections featuring Virat Kohli wearing one8 apparel alongside promotional visuals announcing the brand’s upcoming global premiere event. The striking light installation lit up the Mumbai skyline while showcasing the official reveal date of the major event scheduled to take place in Delhi on June 21, 2026.

The large-scale activation marked a significant promotional moment for one8, which Kohli has helped build not merely as a celebrity ambassador, but as an active co-founder and creative force behind the brand.

The Indian cricket icon has partnered with Agilitas to shape one8 into a globally recognised high-performance sportswear label originating from India. According to the brand vision, one8 aims to combine professional athletic functionality with modern lifestyle aesthetics, catering to both serious athletes and everyday fitness enthusiasts.