All-girl pop band W.i.S.H. delivered an electrifying performance at Shoppers Stop , Juhu recently, as part of the brand’s collaboration with HYBE India for the ‘Get Spotlight Ready’ campaign. The high-energy performance brought together music, fashion and pop culture, while inspiring young aspirants to pursue their dreams.
The immersive, audition-inspired in-store experience championing India’s next generation of artists for the country’s first global girl group auditions.
Held in the first week of May, the aspirants explored fashion and beauty looks, discovered complementary colours at analysis zones and captured their transformed styles at a high-energy photobooth. Speaking about the initiative, Kavindra Mishra, Customer Care Associate, Managing Director and CEO of Shoppers Stop, said, “With this campaign, the brand takes its journey forward, now enabling Indian talent to shine on a global platform.” Sarthak Arora, Head of Business Development at HYBE India, added, “Our partnership with Shoppers Stop marked an exciting step forward as we deepen our commitment to India’s rich and dynamic entertainment ecosystem.”
The campaign also complemented the growing buzz around HYBE INDIA’s global girl group auditions, which are currently open online till July 31.
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