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News India Live, Digital Desk: Tech giant Apple has launched a very interesting and unique advertising campaign for the Indian market, named ‘Drumbeats’. The most special thing about this campaign is that it combines future technology with the stories of old ‘Royal Palaces’ and kings and queens to explain the features of the modern iPhone 17. Campaign Story: Royal Crisis and Smart Solutions This campaign includes six short videos (15 seconds each). Each video depicts an imaginary royal court, where a messenger arrives with ‘bad news’ to a nervous king or queen. Then a feature of iPhone 17 comes to the fore and solves that ‘royal crisis’ in a jiffy. These 5 amazing features of iPhone 17 came to the fore: In this interesting way, Apple has given solid reasons to Android users to switch to iPhone: Find My (Find your device): When any valuable thing or AirPods are lost in the court, the ‘Find My’ feature finds it immediately. Fast Charging (Superfast Charging): Any long distance from the palace. When the battery is low just before leaving on a trip, iPhone 17’s fast charging (50% in 20 minutes) makes the king worry-free. Center Stage: The front camera now adjusts the frame itself with the help of AI. If the king moves here and there during a video call, the camera always keeps him in the center.Visual Intelligence: This feature can recognize any royal document or object through the action button and can give information with the help of ChatGPT when needed.Dual Capture: With this feature, video can be recorded simultaneously from both front and rear cameras during palace celebrations.Why is this ad special?Apple usually uses its premium image. It is known for its ‘Drumbeats’ campaign, but through the ‘Drumbeats’ campaign the company has used humor and desi touch to expand its reach among the Indian audience. This campaign is being aired especially during big events like IPL 2026 to grab the attention of as many people as possible.