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Pop sensation Taylor Swift is taking significant steps to reclaim her voice and image in the public domain. Recently, she filed three trademark applications through her company aimed at safeguarding her likeness and vocal expressions from artificial intelligence misuse. This move mirrors actions taken by actor Matthew McConaughey, who sought protection against unauthorized use of his voice and image earlier this year. As AI technology continues to advance, it has become crucial for Hollywood figures to defend themselves against potential misinformation and misrepresentation.

According to reports from Variety, Swift's applications, submitted via TAS Rights Management, focus on protecting her voice. The first two trademarks are designed to cover her iconic phrases, “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.” The third application features a striking image of Swift from her record-breaking Eras Tour, showcasing her in a vibrant iridescent bodysuit, silver boots, and a pink guitar, set against a backdrop of purple lights on a pink stage.

This isn't the first time Swift has sought trademarks related to her persona. Back in 2014, she secured trademarks for lyrics from her hit songs, including “This sick beat” and “We never go out of style.” More recently, in 2024, she trademarked Female Rage: The Musical, a segment from her Eras Tour that features songs from The Tortured Poets Department. Overall, Swift holds over 50 trademarks linked to her name, song lyrics, and album titles.

Unfortunately, the misuse of her likeness has occurred multiple times, particularly with deepfake technology and AI-generated images. Notably, during the 2024 US presidential campaign, former President Donald Trump shared AI-generated images on Truth Social that falsely suggested Swift endorsed his candidacy.

In January, McConaughey took steps to protect his image and voice by trademarking his famous line “All right, all right, all right” from the classic film Dazed and Confused (1993). Since 2024, he has had eight trademark applications approved by the US Patent and Trademark Office. The increasing use of AI in relation to high-profile celebrities has raised significant concerns, a topic that was heavily discussed during the actors' strike in 2023 as negotiations with major Hollywood studios unfolded.