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India among the most important growth markets for branded residences for Marriott
ET Bureau | April 22, 2026 6:57 PM CST

Synopsis

Marriott International is experiencing robust demand for branded residences in India. A major Westin Residences project in Gurugram, developed by Whiteland Corporation, is underway. This development features numerous premium residences and is attracting significant investment. The project aims to set new benchmarks in hospitality-led living and wellness. Marriott views India as a crucial market for its long-term residential strategy.

Navdeep Sardana and Penny Trinh
India is one of Marriott’s most important growth markets globally, as country’s branded residences segment is witnessing strong demand from HNWIs, NRIs and premium homebuyers, a senior executive said.

Marriott, which has signed one of the world’s largest Westin Residences developments in Gurugram, being developed by Whiteland Corporation, said that with projects in the pipeline and multiple opportunities under evaluation across both urban and leisure destinations, India remains a key pillar of it’s long-term residential strategy.

Spread over approximately 20-acres, this luxury residential project will feature about 1600 premium three, four and five bedroom residencies across 13 towers. The company is investing about Rs 5600 crore (land and construction cost only) in the development.


“We are seeing exceptional response for branded residences, where buyers value hospitality-led living, global service benchmarks, curated amenities and stronger long-term value appreciation. We have presently launched 11 towers spread across approximately 4.42 million sq ft, comprising 1,464 residences, of which 862 Homes have already been sold. Phase 2 will be launched once approvals are received from the concerned authorities and will feature larger-format residences,” said Navdeep Sardana, Founder, Whiteland Corporation.

Whiteland Corporation has raised a facility of Rs 800 crore from Ascertis Credit, a leading institutional private credit investment platform in Asia. Ascertis Credit is focused on providing customized capital solutions to established companies and well-structured projects.

Contracts worth about Rs 2000 crore have been awarded to listed and reputed names including Kalpataru Projects International and Ahluwalia Contracts (India), reinforcing Whiteland’s commitment to timely delivery and quality execution.

Along with partners like Architect Hafeez Contractor and Coppers Hill, BM&A, ASA Lighting and an in-house team of seasoned industry veterans, the project is planned to establish a new benchmark.

“The construction is progressing at full pace and we have partnered with some of the best names across construction, design and delivery. Our association with Westin has helped us curate world-class amenities and a wellness-led residential experience for homebuyers,” Sardana added.

The project has an estimated saleable area of 5.5 million sq ft and is expected to generate revenues of around Rs. 15,000 crore.

“As demand for elevated lifestyles accelerates among HNWIs and NRIs, Marriott International’s diversified portfolio of branded residences is well positioned to meet this momentum,” said Penny Trinh, Vice President, Mixed Use Development, Asia Pacific (excluding China), Marriott International.

Krishan Aggarwal, Senior Director, Development Asset Management, Marriott International, said that the firm is encouraged by the progress Whiteland Corporation is making on Westin Residences Gurugram in collaboration with their development and construction partners.

“This project reflects a long-term vision and commitment to excellence in branded living – creating top-notch homes that bring together global standards of design, service and quality to the market while additionally embedding the Westin ethos of well-being into every aspect of the residential experience,” Aggarwal said.


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