A Pakistan-based label, Wajayesha Official, used AI-edited images of Bollywood actress Alia Bhatt to promote its collection, sparking online backlash. Netizens questioned the authenticity and warned of legal action, commenting, “She will sue you!” The brand responded playfully, asking users to make the post viral, igniting debate over AI misuse and consent.
In a time when Artificial Intellgience (AI) is blurring the lines between real and reel, a new controversy has taken over social media, and it involves none other than Bollywood actress Alia Bhatt. What looked like a glamorous brand collaboration at first glance quickly turned into a heated debate online.
What exactly happened?
A Pakistan-based label, Wajayesha Official, recently shared a series of photos on Instagram featuring what appeared to be Alia modelling their latest ethnic collection. The actor was seen in multiple looks, from rich burgundy and emerald tones to softer pastels and classic black, styled in what the brand described as their "pure sheesha silk" outfits.
The caption even suggested the actor was a fan of the collection, urging customers to place orders. "EVEN ALIA BHATT LIKE OUR PURE SHEESHA SILK COLLECTION !!" wrote the label under the photos.
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