Roshan named ONN brand ambassador for Lux Industries's innerwear
NewsBytes | April 20, 2026 6:39 PM CST
Lux Industries plans campaigns with Roshan
Lux Industries plans to roll out major campaigns with Roshan across TV, digital, and outdoor platforms.
Chairman Ashok Todi says this partnership shows its commitment to aspirational branding, while Executive Director Saket Todi feels Roshan's youth appeal makes him a natural fit as ONN looks to strengthen its spot in India's premium wear scene.
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