JSW Sports has secured a three-year mandate from the Cricket Association of Bengal to manage commercial, marketing and operations for the Bengal Pro T20 League. The announcement was made at the Season 3 launch in Kolkata, attended by Sourav Ganguly and others. JSW Sports said it aims to build a fan-first, commercially robust league ecosystem.
Kolkata: JSW Sports, a leading force in India’s sports ecosystem has secured a three-year mandate from the Cricket Association of Bengal (CAB) to serve as the Commercial, Marketing & Operations Partner for the Bengal Pro T20 League.
As part of the mandate, JSW Sports will lead the league’s commercialisation, marketing strategy, end-to-end league operations, and broadcast production, with a focus on delivering a seamless, high-quality league experience across all stakeholder and fan touchpoints.
This integrated mandate positions JSW Sports at the forefront of shaping the league’s strategic and operational roadmap over the next three years.
The official announcement of JSW Sports' partnership with Bengal Pro T20 League took place at a glittering Season 3 launch ceremony in presence of CAB President Mr. Sourav Ganguly, CAB Secretary Mr. Bablu Kolay, CAB Vice President Mr. Nitish Ranjan Dutta, CAB Joint Secretary Mr. Madan Mohan Ghosh and CAB Treasurer Mr. Sanjay Das.
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