India becomes 2nd largest diamond jewelry market, De Beers says
NewsBytes | April 10, 2026 9:40 PM CST
Gen Z dominates India diamond market
Gen Z makes up over half of India's diamond market value as of 2025, jumping from 32% in 2022 to 51% in 2025, with millennials adding another 35%.
While big cities still buy the most, smaller towns are catching up fast.
Self-purchases for personal milestones make up 11% of natural diamond jewelry outside the wedding segment.
In 2024, female consumers reported acquiring lab-grown diamond jewelry representing over one-fifth of the total diamond market value
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