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A popular vintage clothes shop in a pretty seaside town is closing for good, as its owners said staying on the high street "no longer makes sense". DNA Vintage in Gosport, Hampshire, opened in June 2025, selling 90s and noughties classics. But only 10 months after it hit the high street, owners Dylan Daly and Anna-Rose Mordawska have announced that they will soon be serving customers for the last time, though they stressed that it is not the end of the business, and will continue with their existing online offering.

In a post on Facebook, the pair said: "We're really sad to say that DNA Vintage will be closing its shop doors. This hasn't been an easy decision at all. "Having a shop has given us the most amazing opportunity to grow, and honestly, we wouldn't be where we are online without it. We're so, so grateful for every single person who has come in, supported us, and shown love - It truly means everything to us.

But they added that as a small business, "we have to make the right decisions for our future, and financially it no longer makes sense for us to stay on the high street".

"Moving fully online is the best step for us and for the growth of DNA Vintage."

Their final day of in-person trading will be this Saturday (April 11) coinciding with the Split Festival which will see events taking place nearby, as reported by Portsmouth News.

Customers are told that will be the "last chance to shop in-store, use any store credit or vouchers, and grab those final pieces".

As well as continuing to trade online, they said they are "planning to do events, pop-ups, and hopefully be back on the high street for market days too".

They will also continue their regular live events on TikTok where shoppers can join an auction for pieces, with prices starting from just £1.

When the shop appeared last year, it sparked a flood of excited responses from locals, with one writing: "Excellent! Well done for giving some new life to Gosport."

Another wrote: "We brought some lovely bits today thank you, and we wish you all the success," while another wrote simply: "We need to go."

The announcement of their bricks and mortar offering is a fresh blow to the high street as independent sellers struggle amid the rise of low-cost online market places.

One reacting to the imminent closure wrote: "It is a beautiful shop you made it great so sorry you are leaving the high street, completely understand but rent and rate cripple it for you," wishing them "every success online".