Top News

The key impact is financial: the shift to an 18% GST bracket unlocks savings of up to Rs 21,500 on-road. This is not a typical product update. The motorcycles themselves remain unchanged in terms of engineering and performance. What has shifted is how they are priced and positioned, effectively lowering the cost of entry into the Triumph ecosystem. For buyers, this directly affects affordability without altering the product itself. Revised Pricing Details The following is the price list for the new Triumph 350cc range. It is important to note that these are ex-showroom prices.

Model Name	Ex-Showroom Price
Triumph Speed T4	Rs 1.95 lakh
Triumph Speed 400	Rs 2.32 lakh
Triumph Scrambler 400	Rs 2.59 lakh
Triumph Scrambler 400 XC	Rs 2.90 lakh
Triumph Thruxton 400	Rs 2.66 lakh

The reduction in on-road pricing comes from the 18% GST benefit applicable to the 350cc classification which allows buyers to save up to Rs 21,500 depending on the model. Despite the pricing revision, Triumph states that all motorcycles retain their existing levels of engineering, refinement as well as overall fit and finish. What The Brand Has To Say Commenting on the occasion, Manik Nangia, President, Probiking, Bajaj Auto Ltd., said, "Bolstered by the massive success of our 400 range, with 1 lakh Triumphs now on Indian roads, we enter FY27 with strong momentum. The 18% GST bracket enables more competitive pricing while retaining the character and engineering excellence that define our products. We are confident that with these on-road savings, we will be able to bring many more riders into the Triumph family." Scale, Network And Growth Direction The pricing shift follows a milestone moment for the brand with over 1 lakh Triumph motorcycles already on Indian roads. Triumph's retail footprint now spans more than 230 stores across over 200 towns. This means broader accessibility for buyers across the country. The 350cc alignment is expected to support further growth by making the motorcycles more financially accessible while maintaining their core characteristics. The company has indicated that this move positions it for aggressive expansion supported by both pricing and network reach. In practical terms, the development reduces ownership costs without introducing mechanical changes and allows for the brand to widen its appeal while retaining product consistency.