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Delhi Delhi. The EY report states that generative AI is ready to increase the productivity of Indian financial services by 34% -38% and especially for banking works by 2030. How much can Genai bring productivity in India? India's idea: This report titled 2025 'states how Genai is changing financial services, while customer is making significant progress in connectivity, operational efficiency and risk evaluation. Around 125 C-suits officers were surveyed across India, representing various fields including financial services, retail, healthcare, life science, media and entertainment, technology, motor vehicles, industry and energy.

According to the study, about 74% of financial firms have launched proof-off-concept projects. They are rapidly adopting Genai in major areas like Voice Bots, Email Automation, Business Intelligence and Workflow Automation. ” Customer service firms are the top priority of firms, while 68% have given it priority for GNAI implementation, followed by operation (47 percent), underwriting (32 percent), sales (26 percent) and IT (21 percent). In particular, these investments have given significant results. About 63% have seen improvement in the level of customer satisfaction, while 58% have reported cost reduction. Eye India partner and National Leader – Financial Services, Prateek Shah said, “The financial services industry has moved beyond the innovation pilots in 2024-25 and moves towards the implementation of the real world. The firms are uniting GENAI with core banking systems including CRM, loan origin, card management platforms among other areas and other areas.