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BOBCARD LIMITED has launched a premium credit card called TIARA, which is made especially for women. Powered by the RuPay network, the TIARA credit card was revealed by model and actor Milind Soman, Pinkathon creator and yoga practitioner Ankita Konwar, and Ravindra Rai, MD & CEO of BOBCARD LIMITED. To amplify the card’s empowering message, BOBCARD has partnered with cricketer Shreyanka Patil, who personifies the campaign tagline of the campaign ‘Your Woman Card is Your Power Move.’ It provides a wide range of rewards and benefits across travel, dining, lifestyle, entertainment, and health. Leading brands such as Myntra, Nykaa, Flipkart, Lakme Salon, and Urban Company offer free coupons and memberships to TIARA cardholders up to Rs 31,000. Annual subscriptions to over-the-top (OTT) services like Amazon Prime or Disney Hotstar, Gaana Plus, and BookMyShow movie ticket discounts are advantageous for entertainment enthusiasts.“The TIARA Card isn’t just an addition to our portfolio, it represents a significant step in partnering women on their journey to manage their finances without compromising their lifestyle needs,” said Ravindra Rai, MD & CEO of BOBCARD LIMITED.

Features of the TIARA credit card:

• The joining and yearly charges are Rs 2,499 + GST.

• Joining Fee reversal on spending Rs 25,000 within the first 60 days.

• Annual Fee waiver for spending Rs 2,50,000 annually.

Reward Points:

• 15 reward points per Rs 100 spent on international purchases as well as travel and dining.

• 3 reward points per Rs 100 on other purchases.

• UPI transactions through the credit card limited at Rs 500 per statement cycle.

• 1 Reward Point = Rs 0.25.

Lifestyle Perks:

• Rs 500 worth of discount vouchers from Nykaa, Flipkart, and Myntra every quarter.

• Rs 1,500 worth of Lakme Salon vouchers every three months.

Health And Safety Perks:

• Personal accident insurance and permanent disability cover up to Rs 10 Lakhs.

Complimentary health packages comprising of blood tests, mammograms, and Pap smears. Entertainment Perks:

• Amazon Prime or Disney Hotstar annual membership and Gaana Plus annual membership, once a year.

• 250 off on BookMyShow on the purchase of at least two movie or non-movie tickets, once a quarter.

Dining And Grocery Perks:

• Swiggy One three-month membership that offers unlimited free deliveries on food and Instamart orders once a year.

• Rs 250 worth of Big Basket coupons every three months.

Some of the other advantages are a fuel surcharge waiver, reduced forex markup of 2 per cent and unlimited domestic lounge access.

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