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WhatsApp is making it easier to discover your preferred channels
20 Sep 2024

WhatsApp has introduced a new feature called 'Channel Categories.'

This innovative tool aims to streamline the process of discovering and following channels on the app.

Users can now explore seven unique categories: People, Lifestyle, Organizations, Entertainment, Businesses, Sports, and News & Information.

The 'Explore' option is conveniently located in the 'Updates' tab for easy navigation through these channels.

Channels has gained huge popularity
User engagement

WhatsApp Channels have gained significant popularity, with over 500 million people worldwide engaging with them monthly.

In India, some of the most followed channels include those of Bollywood celebrities like Katrina Kaif and Kareena Kapoor Khan, the Indian Cricket Team, Vijay Deverakonda, Diljit Dosanjh, and Netflix India.

Recently, actor Ayushmann Khurrana also joined this growing list of public figures using WhatsApp Channels in India.

WhatsApp to enhance AI capabilities with voice chat feature
AI integration

In addition to enhacing Channels feature, WhatsApp is also improving its artificial intelligence (AI) capabilities.

The company plans to launch a two-way voice chat function powered by Meta AI, allowing users to interact with chatbot.

As reported by WABetaInfo, this new feature will offer a range of voices differing in pitch, tonality, and accent for a more personalized experience.

A step toward personalized interaction
Feature details

The AI voice chat feature is not yet available for beta testers on Android.

However, it's expected that voices with UK and US accents will be included in the initial rollout.

The new interaction option may also feature voices from public figures such as influencers and celebrities.

This development aligns with Meta's previous efforts to integrate AI-driven personalities into its messaging services, offering users a more personalized interaction experience.