The Board of Control for Cricket in India (BCCI) has announced Campa, SBI Life and ChatGPT as associate partners for India’s home cricket season. All three brands have signed a 2-season deal that runs until March 2028. The cool value of these partnership deals, starting with India’s upcoming home series against the West Indies, is over Rs 130 crore.
Tie up with brands from 3 different sectors
According to the BCCI, this figure represents a growth of 44 percent over the previous cycle. Which highlights the growing corporate appeal in the Indian domestic cricket calendar. In the new deal, BCCI’s financial portfolio will move forward with 3 different sectors – soft drinks, insurance and AI. So brands will get an opportunity to engage with the largest and most passionate sports audience in the country.
BCCI Secretary Devjit Saikia said on the increase in the value of domestic season partnerships, ‘The significant increase in the value of our domestic season partnerships reflects the strength of these assets and the brands’ confidence in BCCI and Team India.’
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