Kunal Kemmu said box-office performance remains a key “barometer” for the film industry, influencing budgets, opportunities and trust in filmmakers. Speaking at the trailer launch of Vibe, he noted that content-driven films can sometimes gain momentum weeks after release rather than during opening weekend.
Actor Kunal Kemmu is gearing up for the release of his upcoming directorial Vibe, which stars Preity Zinta in the lead role alongside Sparsh Shrivastava, Vanshika Dhir, and others. At the trailer launch event held on Wednesday, September 2, Kunal spoke about the importance of box office numbers and how they can influence the opportunities filmmakers and actors receive.
Kunal Kemmu On Box Office Importancce
Talking about the significance of box office performance, Kunal said, "Whether you like it or not, yehi aapka barometer hai, yehi report card hai. Isi ke basis par mauka milega, budgets milenge, filmein banane ka mauka milega. Achhi banayi, nahi chali, toh shayad aapko trust nahi karenge. Buri banayi aur chal gayi, toh trust aa jayega. Woh sab co-related hai. That's the best and the worst thing about the box office. That's how theatres have always worked and movies have always worked."
Kunal Kemmu Says Content-Driven Films Are Finding Audience
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