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John Ternus has officially become Apple’s CEO, replacing Tim Cook after his 15-year tenure. In his first staff memo, Ternus called next week’s Apple event “phenomenal” ahead of expected iPhone launches and AI upgrades. Cook has moved to executive chairman as Apple enters a new leadership phase.

John Ternus has officially taken over as Apple's Chief Executive Officer, succeeding Tim Cook, who led the company for 15 years. In his first memo to the staff, Ternus hypes the big launch next week, calling it 'phenomenal'.

Ternus, who previously served as Apple's senior vice president of Hardware Engineering, steps into the top job at a pivotal moment for the company. Apple is set to hold its annual iPhone event on September 9, which is widely expected to include the debut of the company's first foldable iPhone. The event is also expected to see a broader rollout of an upgraded Siri, as Apple looks to position its AI assistant as a serious rival to chatbots such as OpenAI's ChatGPT and Anthropic's Claude.

"We have a huge launch next week that's going to be phenomenal," Ternus wrote in the memo to staff, Bloomberg reported. "I'm just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven't even imagined yet that we'll dream up and create together."

Beyond the upcoming event, Apple is reportedly working on a broader pipeline of new products, including camera-equipped AirPods, smart glasses and a touchscreen laptop.