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Tezzbuzz Desk- The festival of Rakshabandhan will be celebrated on 28th August. The tradition of tying Rakhi on this special festival of brothers and sisters is centuries old, but the style of Rakhi is also changing with time. Earlier Rakhis with colorful threads, beads and small decorations were most visible in the market, but now Rakhi is taking the form of jewelery and fashion accessory.

Today, demand for silver Rakhi, designer Rakhi and bracelet style Rakhis is being seen in the market. The special thing is that instead of wearing them only on the day of Rakshabandhan, they can be used as accessories later also.

Jewelery brands also increased focus

The changing trend of Rakhi can be gauged from the fact that even big jewelery brands are making it a part of their festive collection. There are many options available in the market, from Rakhis made of 925 silver to crystal and designer styles. Some Rakhis are being designed in such a way that they can be worn like bracelets after the festival. That is, Rakhi is no longer limited to just a one-day religious ritual, but it is also being presented as a gift to be used for a long time.

Increased attraction of silver rakhis

Amidst the continuous increase in gold prices, silver is becoming a relatively budget friendly option for people. This is the reason why interest in silver rakhis has increased in the market. There are many options in these Rakhis from simple designs to premium and stylish patterns. The price also varies depending on the design, brand and material used. With this, customers can choose Rakhi according to their budget.

Personalized and designer Rakhis are also in trend

This year the world of Rakhis is not limited to silver only. Different ranges of personalized Rakhis, crystal designs, spiritual themes and premium Rakhis are also seen in the market. Rakhis prepared as per brother's name or choice are also becoming a part of gifting. This adds a personal connection to Rakhi along with the traditional spirit.

Online market changed the way of buying Rakhi

The role of online platforms in the Rakhi market has also increased rapidly. Now people do not need to go to the local market. They get many options of affordable, designer, personalized and premium Rakhis on a single platform. There is a lot of difference in prices also. Some Rakhis are available in the market at very low prices, while the price of premium jewelery Rakhis can reach thousands of rupees.

Rakhi becomes a combination of fashion and gifting.

The biggest reason behind this changing form of Rakhi can be considered to be the changing trend of gifting. Now people like to give such things which can be used even after the festival. This thinking has combined Rakhi with jewellery, bracelets and fashion accessories.

However, the basic importance of Rakhi still lies in the love and relationship between brother and sister. The market has definitely changed its form and design, but the feelings associated with Rakhi remain the same. This is the reason why this Rakshabandhan, from traditional thread to designer jewelery Rakhi, all kinds of options are making their place in the market.