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Some users are claiming via Reels and posts that since the appearance of the grey tick, their account's reach has declined, and their videos are garnering fewer views than before.

Even a minor update or change on Instagram quickly grabs users' attention. Currently, one such change is the talk of the town, with many users questioning the appearance of a "grey tick" on their accounts. Some are claiming that since this grey tick appeared, their account's reach has dropped and their videos are getting fewer views. Consequently, many users are trying to understand what this grey tick signifies and whether it is linked to their Reels' reach. If you also see a faint grey checkmark next to the name on your Instagram profile, let’s find out what this means for your account.

If a faint or subtle grey checkmark appears next to the username on your Instagram profile, it serves as a prompt from Instagram. It indicates that your account is eligible for the Meta Verified subscription.

Tapping on this grey tick opens the Meta Verified option, allowing you to initiate the process for the paid subscription. Subscribing gives you the option to obtain the standard blue verified badge.

A notable feature of this grey tick is that it is visible only to the account holder; your followers do not see this grey tick on your profile.

Many users are linking the grey tick to reduced reach and lower view counts, although Instagram has not released any official information regarding this connection.

If you feel your account's reach has declined, compare the reach of your last 10–15 posts. You should also check Instagram Insights to see if viewers are dropping off during the first few seconds of your videos.

Additionally, check the number of shares and saves your posts are receiving. If a video has 2,000 views but no shares or saves, it is possible that the content wasn' engaging enough to retain viewers or prompt them to share it. You can also compare it with the type of posts you created previously that performed well.