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Zoho founder Sridhar Vembu says rising memory and AI token prices have made running a business very difficult, as DDR5 memory costs surge 500 percent in a year.

Zoho founder Sridhar Vembu has said that a sharp surge in memory prices, combined with rising AI token costs, has made running a business increasingly difficult, even as the company continues to hold off on raising its own prices.

Vembu flags memory and AI token cost pressure

In a posts on X, Vembu cited a report noting that memory prices are up 500 percent in 12 months and now stand at 10 times their lowest-ever level. "Memory prices, along with AI token prices have made business very difficult. We have held back from raising prices but it is becoming hard," he wrote.

Steep rise in DDR5 memory costs