His music-actioner has paved the way for fireworks
It isn’t a new formula. Music plus action has invariably proved to be a winning recipe seven out of 10 times. These are early days, but the blockbuster opening of Nitin Kakkar's Awarapan 2 with Emraan Hashmi and Disha Patani in the lead has electrified the audience. When the advances for Awarapan 2 opened, leading Rajasthan distributor, Raj Bansal, said, “Mark my words, this film will be the winner this Independence Day. The formula of music plus action rarely fails.” Bansal also added, “Producers must come back to the real Indian cinema formula of good music, great action and younger-lead pairs. Somehow, this has an unfailing appeal.”
Ironical, but true
Look at the irony. In 2007, Mohit Suri’s Awarapan wrapped up its entire theatrical run with barely ₹12 crore worldwide. Despite the low commercial returns, the film gradually built a faithful viewership through the years through repeat television broadcasts and its mesmerising soundtrack.
Disha Patani |
Action plus music is the magic formula
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