Apple may break from its usual iPhone launch cycle this year, with the iPhone 18 Pro and Pro Max reportedly launching in September while the standard iPhone 18 could arrive in early 2027. Pegatron cited ongoing memory and semiconductor shortages, with Apple reportedly prioritising higher-margin Pro models amid constrained component supplies.
Apple's iPhone 18 lineup will reportedly launch in two separate phases this cycle, with the Pro models arriving on schedule in September while the standard variant is pushed back to early 2027.
Pegatron confirms split launch timeline
Taiwanese contract manufacturer Pegatron disclosed during its Q2 2026 earnings call that customer shipment schedules are being revised because of ongoing shortages of memory and other chip components. The company said the iPhone 18 Pro and Pro Max are still expected to launch in September as usual, while the base iPhone 18 model is now expected to arrive only in the first quarter of 2027. This marks official confirmation of rumours that had been circulating for months about a staggered rollout for the iPhone 18 series.
Chip and memory shortages behind the delay
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