Bharti Airtel has withdrawn four prepaid plans, including the popular Rs 299 pack, pushing users towards costlier options such as the Rs 349 plan. The move is part of Airtel’s strategy to improve ARPU and restructure mobile tariffs. Experts said the decision may encourage other telecom operators to raise prices.
New Delhi, Aug 12: Bharti Airtel has withdrawn four prepaid plans – Rs 299, Rs 579, Rs 619 and Rs 649 – leaving subscribers of the popular Rs 299 plan with pricier options to choose from.
Experts say that the latest move by Airtel signals what may be an inevitable industry shift towards higher tariffs as telcos sharpen their focus on improving average revenue per user (ARPU).
The reshuffled prepaid offering deck leaves the entry-level Rs 199 and Rs 219 plans unchanged, but it means that subscribers of the popular Rs 299 plan will now have to opt for the Rs 349 pack, translating into a price rise of about 16 per cent for them.
While there is no official word from the company, people aware of the development said the move is part of Airtel's efforts to drive sustained ARPU growth.
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