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Shah Rukh Khan has claimed the No. 1 position in India's celebrity brand value rankings for 2025. The superstar has overtaken cricketer Virat Kohli to become the country's most valuable celebrity brand. Along with SRK, stars like Ranveer Singh, Alia Bhatt, Deepika Padukone, Sachin Tendulkar and MS Dhoni also secured places among the biggest celebrity brands in the country.

Shah Rukh Khan topped Kroll's 2025 rankings with an estimated brand value of USD 177.9 million. The actor moved ahead of Virat Kohli, who held the No. 1 position in 2024. King Khan rose from the No. 3 position to occupy the top spot. Later this year, SRK will return to the big screen after a gap of three years with Siddharth Anand's much awaited  , which also features his daughter, Suhana Khan.

 

Ranveer Singh retained the second position with a brand value of USD 162.9 million. Following the historic success of Dhurandhar films, the actor has become one of the most sought-after faces for advertising campaigns across different industries.

Virat Kohli slipped to the third position with a brand value of USD 158.4 million after leading the list in 2024. Cricket legends Sachin Tendulkar and MS Dhoni followed in fourth and fifth places with brand values of USD 125.9 million and USD 115.3 million, respectively.

Among female celebrities, Alia Bhatt emerged as the highest-ranked star on the list. She secured the sixth position overall with an estimated brand value of USD 93.9 million. Deepika Padukone followed closely behind at seventh place with a brand value of USD 89.2 million.

Hrithik Roshan finished eighth, while Amitabh Bachchan ranked ninth with an estimated brand value of USD 80.8 million. Akshay Kumar and Ranbir Kapoor shared the tenth spot with brand values of USD 80 million each.

Outside the top 10, Rashmika Mandanna secured the 12th position, while Salman Khan ranked 13th. Rohit Sharma, Kareena Kapoor Khan, Kartik Aaryan, Kiara Advani and Kriti Sanon also featured among the top 20 celebrity brands this year. The report also recorded strong gains for younger stars. Ananya Panday climbed to the 19th position, Samantha Ruth Prabhu ranked 21st, while Janhvi Kapoor and Shraddha Kapoor also improved their positions.

The report also noted that the combined brand value of India's top 25 celebrities stands at nearly USD 2 billion in 2025.