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TNT Sports has revealed its flagship marketing campaign ahead of the 2026/27 football season.

The campaign puts the spotlight on the broadcaster’s schedule, which will include more than 700 live matches across leading domestic and European competitions.

Called 'LEVELS', the campaign is centred around a 60-second advertisement narrated by actor Matt Smith.

The multi-platform promotion underlines the range of TNT Sports’ high-profile on-screen talent, including Laura Woods, Ally McCoist, Steven Gerrard and Karen Carney.

Current players also appearing in the advert include Arsenal’s Declan Rice, Manchester United’s Ella Toone and Matheus Cunha, and Chelsea’s Moisés Caicedo.

Developed in partnership with creative agency Brothers and Sisters, the campaign officially goes live on Friday, August 7 across television, cinema, radio and digital channels.

The new season will highlight TNT Sports’ wide-ranging rights portfolio, covering the Premier League, Emirates FA Cup, Women’s FA Cup, UEFA Champions League, UEFA Europa League, UEFA Conference League and selected matches from Italy’s Serie A.

All coverage will be available to stream on Warner Bros Discovery’s new UK streaming platform, HBO Max.

TNT Sports’ live match coverage for the 2026/27 season starts on Wednesday, August 12.

The UEFA Super Cup between Champions League winners Paris Saint-Germain and Europa League champions Aston Villa will be shown live on the relevant channels.

Coverage will then continue on Sunday, August 16 with the FA Community Shield between Premier League champions Arsenal and FA Cup winners Manchester City at Cardiff’s Millennium Stadium.