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'Nobody Is Selling Football': FIFA Defends USD 4.2 Billion World Cup Investment Plan Amid UEFA & Concacaf Opposition
24htopnews | July 31, 2026 8:10 PM CST

FIFA has defended its proposal to create FIFA Forward Enterprise (FFE) and sell minority stakes in its commercial business, insisting that "nobody is selling football." The move has drawn strong opposition from UEFA and Concacaf, which rejected the plan. FIFA says it will retain full control of governance while using the funds to boost development for its 211 member associations.

New Delhi: FIFA defended its proposal to allow private investors to acquire ownership interests in the World Cup and other competitions, saying "nobody is selling football" and claimed the consultation process had been "disrupted by incorrect media reports".

The Union of European Football Associations (UEFA), which represents 55 member associations and organizes the continent's leading club competitions, has announced that its 55 members will not participate in FIFA competitions till the proposal to allow private investors to acquire ownership interests in the World Cup and other competitions remains in place.

Moreover, Concacaf also convened a meeting of the presidents of its 41 Member Associations, together with its President, Council members, and its FIFA Council members, and rejected proposal.

"We respect the feedback and concern aired in public and reaffirm our commitment to an open and democratic consultation," FIFA said in a statement on Friday. "Our planned consultation process was disrupted by incorrect media reports."


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