Director Nitesh Tiwari’s Ramayana continues to make headlines even before its release. After creating a buzz with its massive pre-release business, the epic is now in the spotlight for its music rights. Producer Namit Malhotra is reportedly aiming to secure the biggest music rights deal in the history of Indian cinema, with several leading music labels competing for the rights.
Namit Malhotra Targets Rs 100 Cr Deal
According to a report by Pinkvilla, producer Namit Malhotra is seeking around Rs 100 crore for the global music rights of the first instalment of Ramayana. While offers of Rs 60 crore and Rs 70 crore have already been received, the producer is said to be holding out for a higher figure.
The reported deal covers music rights across multiple languages for the film’s first part. Industry sources suggest negotiations are currently underway, with the makers exploring the best possible offer before finalising the agreement.
Top Music Labels In The Race
Several of India’s biggest music companies, including T-Series, Sony Music, Universal Music and Saregama, are believed to be in discussions with the makers. Reports claim T-Series has offered around Rs 60 crore, while Sony Music has reportedly gone up to Rs 70 crore.
Even if the final agreement falls short of the Rs 100 crore target, it is expected to become the biggest music rights deal in Bollywood history. The current benchmark is reportedly held by Dhurandhar: The Revenge, whose music rights were acquired by T-Series for Rs 54 crore.
Ramayana is being made in two parts and directed by Nitesh Tiwari. The first instalment is scheduled for release this Diwali, followed by the second part next year. The film features Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman, Ravi Dubey as Lakshman and Arun Govil as King Dasharatha, making it one of the most ambitious Indian film projects in recent years.
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