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Mumbai: Global head and neck Cancer In the wake of the day, the Head and Neck Cancer Institute of India (HNCII) announced an awareness campaign based on the powerful message “Delay is the real danger in cancer.” Head and neck cancer is one of the most common cancers in India, accounting for nearly 30% of the total cancer cases in the country. Most of these cases are to tobacco consumption. If this cancer is detected in the early stages, the treatment can be very effective. However, as about 70% of patients present for treatment at an advanced stage, treatment becomes more complicated, reduces efficacy, and significantly increases the cost of treatment.

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The objective of this campaign is to encourage citizens to recognize possible symptoms of cancer, seek medical advice without delay, get necessary tests done and start treatment immediately if cancer is diagnosed. Announcement of this initiative Founder and President of HNCII Dr. Sultan A. principal It was done in the media workshop organized in the presence of On this occasion, he highlighted the need to change the way we look at and respond to possible symptoms of cancer.

The main message of this campaign is very clear – “Don’t wait.”

A persistent sore in the mouth, any painless or unexplained lump, persistent difficulty swallowing, voice change, or any other abnormal symptom should not be ignored or allowed to persist. Immediate medical examination is essential for such symptoms. Likewise, delays in completing necessary investigations or starting treatment after cancer is suspected or diagnosed can also seriously affect the outcome of a patient’s treatment.

Talking about this initiative Founder and President of HNCII Dr. Sultan A. principal said, “We have made great progress in the treatment of cancer. However, this progress can be benefited only if the patient reaches us in time. Often people ignore the symptoms, wait for them to get better on their own, postpone going to the doctor or delay treatment even after diagnosis. Our simple message to every citizen is – if something seems abnormal, get checked immediately. Delay in cancer is the real danger.” To spread this awareness on a wider scale, HNCII has joined forces with Cancer Patients Aid Association (CPAA), Indian It has partnered with the Cancer Society (ICS), dental specialists and other like-minded organisations.

Regarding this partnership, Dr. Pradhan said, “NGOs like CPAA and ICS have a strong grassroots network in the community and can effectively create awareness. Early signs of oral cancer are often first detected during routine dental check-ups. Hence, the role of dentists is also very important. Bringing together all such partners will create an effective network needed for awareness, early diagnosis and timely referral of patients to the right specialists.”

Through awareness programs, community oriented activities, informational materials, digital media communication and coordination with healthcare professionals, HNCII strives to reach the message “Delay is the real danger in cancer” to every household and every strata of society across the country. The long-term goal is to change the way in which almost 70% of patients are treated at an advanced stage today, and to diagnose and treat the majority of patients at an early stage. On World Head and Neck Cancer Day, HNCII is making a call to all citizens and healthcare professionals.

About Head and Neck Cancer Institute of India (HNCII).

Head and Neck Cancer Institute of India (HNCII) is India’s first and only super-specialty hospital institute dedicated to head and neck cancer, operating under CanCare Trust. Renowned surgical oncologist Dr. Sultan A. Founded by Pradhan, this 100-bed institute was started in August 2023 in Mumbai. Comprehensive cancer treatment facilities like surgery, chemotherapy, radiation oncology, diagnostic services, rehabilitation, wellness and palliative care are available under one roof.

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HNCII specializes in the treatment of head and neck cancer, oral cancer, thyroid cancer, skull base, brain and spine tumors. The institute also has a special emphasis on preventive cancer treatment and early diagnosis. HNCII is committed to providing accessible, patient-centric and world-class cancer treatment services to all in India with the help of state-of-the-art medical technology and a team of multidisciplinary experts.