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At this year’s Met Gala, Isha Ambani’s dainty garland made of mogra was one of the most memorable details of her look. Earlier this year, Alia Bhatt stepped out in a jasmine-inspired floral choker. At the same time, South Asian creator Seerat Saini sparked conversation at Coachella with Indian floral styling woven into her outfit. Across red carpets, runways, festivals, and fashion feeds, one motif keeps quietly resurfacing: mogra (jasmine).
The flower has moved from the background of Indian dressing to the centre of fashion. We ask experts how fashion enthusiasts can style the flower as a bold statement piece beyond traditional adornment.

A statement accessory
Experts say mogra’s appeal lies in its ability to feel both nostalgic and modern. Speaking about Alia Bhatt’s floral choker, Dishi Somani, founder of Dishis Designer Jewellery, says, “The mogra framed her neckline beautifully and created the perfect balance between traditional and modern styling. It added a subtle, graceful touch without overpowering the outfit.”
For Seerat Saini, the shift lies in how the flower is being worn. “People are looking for fresh ways to wear familiar cultural symbols. Incorporating mogra into the outfit itself made it feel sculptural, modern, and larger than just an accessory. It turns the flower into a powerful symbol representing an entire subcontinent,” Seerat tells us.

Mogra finding new life in global fashion
Once tied to ritual, memory, and everyday tradition, the jasmine flower is now finding the spotlight globally. “South Asian craftsmanship influences global fashion every season, yet it’s rarely acknowledged as South Asian,” Seerat Saini tells us, adding, “I wanted to reclaim that influence and celebrate our heritage proudly.”
“Mogra carries a deeply emotional and sensory connection for many people, especially within South Asian culture,” says Sourabh Gupta, the artist behind Ambani’s Met Gala accessory, adding, “Fashion today is moving towards things that feel rooted, handmade, and culturally specific. Contemporary fashion is moving away from overly generic luxury and toward work that carries identity and narrative.”

Wearing beyond bridal occasions
According to experts, mogra-inspired jewellery is no longer limited to bridal wear and can easily complement an everyday wardrobe. “Mogra-themed jewellery pieces such as earrings, pendants, and bracelets can be paired with a linen kurta or a cotton sari to add elegance to everyday dressing without feeling excessive,” says Somani.
She adds, “Layering a mogra necklace with fine chains or pairing floral jewellery with softer colour palettes allows the intricate design to stand out while remaining subtle.”
“There has definitely been an increase in demand for floral jewellery beyond weddings. Customers are increasingly drawn to nature-inspired pieces for parties, special occasions, holidays, and even everyday wear. Floral designs bring a timeless elegance while still feeling contemporary,” says Varada Ravindran, founder of Aagrah Fine Jewels.

Styling for everyday wear
Experts say the key to wearing mogra today is to keep it intentional. “For those who enjoy experimenting, mogra pairs beautifully with contemporary silhouettes such as linen co-ord sets, draped dresses, and monochrome ensembles,” says Priyanka Gadia, founder of Appapop. “The key is to keep the styling minimal and fashion-forward.”
Mrunal Khimji, founder of Mrunal Khimji Label, adds that mogra can work across wardrobes. “It can be styled with a sari, a tailored suit, a white shirt, and denim, or even contemporary streetwear. The beauty of mogra lies in its ability to become a personal expression rather than a cultural rule.”
“If you're wearing mogra simply because it's trending, it can feel forced. When it reflects your personality, it feels effortless and memorable,” Mrunal adds.
“Mogra-inspired jewellery can complement both minimalist and maximalist styles. In minimalist looks, it allows the intricate floral detailing to stand out. At the same time, in maximalist styling, it creates a bold statement suited to celebratory occasions,” explains Ravindran.

Why mogra resonates now
Speaking about Mogra's current fashion moment, Priyanka says, “It was always a part of our fashion but never in the spotlight. What's changed is the intention behind it. Gen Z and millennials are now styling it deliberately, turning it from an accessory into a statement. That shift is what's giving mogra its moment right now.”
Experts believe mogra is evolving into a lasting design language rather than a passing trend.
Sourabh Gupta adds, “I think the renewed interest in elements like mogra comes partly from a desire to reconnect with that human touch and cultural memory. Mogra feels timeless rather than trend-driven. It can be worn very simply or transformed into something sculptural while still retaining its emotional familiarity.”

"What is changing today is the context, material, and scale of mogra-inspired pieces... Contemporary craftsmanship is transforming mogra from a fleeting floral adornment into something more lasting and personal. The flower may now appear in exaggerated forms or unexpected materials, but its cultural associations remain intact" - Sourabh Gupta, founder of Sourabh Gupta Studio

"Nothing feels more timeless, elegant, and desi to me than mogra. I wanted to incorporate it in a way that paid homage to its cultural significance while still feeling unexpected and fashion-forward – beyond the classic flower crown" - Seerat Saini, a content creator