New Delhi. There is a huge craze for Korean skincare (K-Beauty) among the youth and Gen-Z of India. Everyone is talking about ‘glass skin’ and ‘glowing skin’. Dermatologists and expert doctors believe that Korean skincare products are generally safe because they use natural ingredients. Additionally, they contain ingredients that strengthen and repair the skin’s protective layer (skin barrier), such as ceramides, Centella, and Hyaluronic Acid.
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Korean beauty products (K-Beauty) are in great demand in the Indian market these days. Their sales have increased manifold on platforms like SUGAR POP, Tira, and SUGAR Cosmetics. So let us understand its main reasons, demand and business worth crores.
K-Pop and K-Drama, BTS, Korean Singers and Korean Drama Actors are very much liked in India. Seeing her clean and glowing skin, today’s youth are also adopting skincare routines like her.
Focus on healthy skin, earlier people used to run after whitening creams. But today’s generation, instead of being fair, wants to keep their skin healthy, hydrated and pimple-free. Korean products nourish the skin from within.
Natural and safe ingredients: Korean products use natural ingredients like rice water, green tea and centella. These are very soft and safe on the skin instead of harsh chemicals.
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Small packs at low prices, now small mini packs of Korean brands are easily available online. Because of this, students and youth are able to buy them easily even in their low budget.
Huge demand and business worth crores, price and budget
Their core products like snail mucin or toner fall in the range of around Rs 800 to Rs 1,500, while mini-packs start at around Rs 400.
Market and Profit
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The K-Beauty market in India today is worth around Rs 3,000 crore to Rs 6,000 crore. These companies get a gross profit margin of about 50% to 70%, due to which these brands are earning net profits of hundreds of thousands of crores of rupees every year.
Social Media and Reels
Videos of ‘Glass Skin Routine’ and ‘7-Skin Method’ go viral very fast on Instagram and YouTube. The aesthetic and cute packaging of these products looks great in the videos, which inspires the youth to buy immediately.
Easy availability and budget options in India
Now Korean brands are easily available in India due to platforms like Nykaa, Tira, Maccaron, Lakmé, SUGAR Cosmetics and Amazon. Apart from this, keeping in mind the pockets of the youth, now many affordable K-Beauty brands and small size mini/trial pack products have also come in the market.
So, these are the main reasons why Korean skincare is becoming so famous in India today. Have you also tried any Korean product? Please tell in the comments.
Report: Deepanjali Mishra
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