Amaal Mallik alleged that a "paid PR" campaign is targeting Awarapan 2 and its title track Yeh Awarapan. The composer thanked listeners for defended comparisons with the original Awarapan album, and said audience love matters more than industry-driven campaigns
Music composer Amaal Mallik claimed that a "paid PR" campaign is being run against Awarapan 2 and its recently released title track Yeh Awarapan. Responding to criticism surrounding the song, the composer shared a lengthy note on social media, thanking listeners for their support while alleging that rival forces in the film industry were attempting to damage the film's prospects.
The title track, sung by Arijit Singh, has generated buzz since its release. However, it has also been compared with the much-loved soundtrack of the 2007 cult film Awarapan.
Expressing gratitude to fans, Amaal wrote, "Thank you for such a brilliant response to a melody that's the closest to my heart. Every song needs time to breathe, be taken into the system and then reach and live in the heart of the audience."
He went on to allege that organised efforts were being made to discredit the song.
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