Top News

Bluesky appoints Toni Schneider as permanent CEO after interim stint
11 Jul 2026

Bluesky, the social media platform that emerged as an alternative to Twitter (now X), has announced a major leadership change.

Toni Schneider, who took over as the interim CEO in March after Jay Graber's transition to Chief Innovation Officer, is now the company's permanent chief executive.

The announcement was made by Schneider himself on his personal blog.

Schneider outlines priorities for Bluesky
Strategic direction

In his blog post, Schneider shared his enthusiasm for the role and the company's mission.

He said, "I'm loving the mission and the job, and I'm all in as Bluesky's official CEO."

One of his key priorities as CEO will be to "create smaller spaces and more private communities," a move he believes could "unlock the next wave of growth and innovation" for Bluesky.

Challenges faced by Bluesky
Growth trajectory

Under Graber's leadership, Bluesky grew its user base to 43 million and expanded its underlying technology, the AT Protocol.

The system enables Bluesky and other apps to share the same social network.

However, in recent months, the platform has struggled with user retention and growth. Some have even raised concerns over its future viability amid declining engagement rates and a shrinking user community.