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The battle for the luxury car crown has always been a race between two German luxury car brands in India while off late it has intensified further.

 

Mercedes-Benz Retains H1 2026 Sales Lead

Mercedes-Benz continues to maintain its lead over BMW in H1 2026 with sales of 9768 units vs BMW at 9075 units. It seems Mercedes-Benz has maintained its position with its best selling car being the E-Class as always but new products like the CLA electric have also been gaining traction. Mercedes-Benz has also been seeing an uptick in sales for its top-end portfolio while new launches like the S-Class PHEV will cement it's position further.

 

BMW Banks On LWB Models And Electric Growth

On the other hand BMW has its iX1 LWB which remains one of its most popular cars along with the X1 and 5 Series plus more. The LWB models have helped BMW enable a strong position in the electric luxury segment while it will be bringing in more such models in the future too.

 

 

Luxury Car Buyers Set To Benefit From Intensifying Competition

While the battle is brewing and getting more intense, both German luxury car brands have a different approach. Mercedes-Benz has its E-Class as its best selling car and it's top-end models have been very popular while BMW has its iX1 LWB finding traction due to its VFM positioning. Going forward the Indian luxury car buyer will get more choice in the luxury space with these two brands promising many launches in the remaining year.