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Reliance Jio-backed Haptik has launched SOLO, an AI platform designed to act as a virtual marketing, sales and support team for small businesses. The platform uses AI teammates Tara and Ved to create campaigns, manage customer queries and follow up with leads. Haptik aims to support over 2 million businesses in three years.

Reliance Jio-backed Haptik has launched SOLO, an AI-native platform built to give solopreneurs and small businesses an automated marketing, sales and customer support team. The company said it aims to empower more than two million solopreneurs and small businesses over the next three years by making enterprise-grade AI capabilities accessible regardless of business size or technical expertise. SOLO is aimed at home bakers, boutique owners, clinics, salons, freelancers and direct-to-consumer sellers who want AI support without managing multiple separate tools.

SOLO functions as an autonomous AI business team

Haptik has positioned SOLO as an autonomous AI business team rather than a collection of standalone AI tools. The platform currently includes two AI teammates. Tara handles marketing, while Ved manages sales and customer support. Business owners can connect their website or Instagram page, or upload a product image, after which SOLO creates marketing plans, generates content, produces images and videos, and launches advertising campaigns. The platform also responds to customer queries on WhatsApp and follows up with leads until they convert.

Haptik said the idea for SOLO came from insights gathered through its Interakt platform, which serves more than 100,000 small and medium businesses. The company found that entrepreneurs were increasingly experimenting with AI but still needed a way to operate multiple tools without hiring dedicated staff. Chief Executive Officer Ahshad Jussawala said the company wanted to move beyond offering "a bunch of AI tools like the GPTs or other tools" and instead build something that delivers real business impact.