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The Volkswagen Group is currently undergoing a major transformation as the German automotive giant works to significantly reduce costs amid a rapidly evolving market, particularly in the area of electrification. Porsche, one of the group’s most prestigious brands, is on its own strategic path. Earlier this year, CEO Michael Leiters hinted at the possible cancellation of the fully electric Porsche 718 Boxster and Cayman models, citing financial pressures and the need to boost profitability as reasons for reconsidering the development of the electric sports car series.

This week, reports have surfaced of another major statement from Porsche’s top executive. According to Reuters, during an event organised by the German publication Auto, Motor und Sport, Michael Leiters stated that Porsche has no plans to produce a fully electric version of its flagship model, the 911 sports car. The remark was initially reported by the German news agency dpa.

At present, the precise details of Leiters’s statement remain uncertain. (Road & Track has contacted Porsche for clarification and will provide updates when more information becomes available.) It is not entirely clear whether the CEO meant that Porsche is currently not investing in an all-electric version of the 911, or if the company has decided never to pursue such a model in the future. Currently, Porsche offers hybrid versions of several 911 variants, including the powerful 911 Turbo S Hybrid, which delivers an impressive 701 horsepower. The brand also has strong expertise in electric performance vehicles, as demonstrated by models like the Taycan, Macan Electric, and Cayenne Electric.

However, Porsche executives, like many across the industry, have acknowledged that the company misjudged the actual demand for electric vehicles. Initially, the automaker planned to transition several models, such as the Macan, to an all-electric lineup. But Porsche has since reversed course, deciding to bring back an internal combustion engine version of the compact SUV by 2028.

In North America, sport utility vehicles continue to dominate Porsche’s sales figures, with the Cayenne and Macan models together accounting for more than 47,000 units in 2025. Nevertheless, the 911 range remains a cornerstone of Porsche’s business in the region. The company sold over 13,000 units of the 911 in North America last year, which represented 17 percent of Porsche’s total 2025 sales. The rich legacy of the 911 nameplate is likely another decisive factor for Porsche. Automakers such as Jaguar and Ferrari have faced considerable criticism as they move towards electrification, and Porsche’s leadership in Zuffenhausen appears intent on avoiding a similar predicament.