Top News

The Odyssey will follow a more traditional path. According to reports, Universal wants professional critics to publish the first wave of reviews instead of relying on influencer reactions. The decision comes as audiences have grown increasingly skeptical of influencer reviews

Christopher Nolan's upcoming epic The Odyssey is already creating buzz ahead of its release, and now its unusual screening strategy has caught everyone's attention. Universal Pictures has reportedly decided against holding early screenings for social media influencers, choosing instead to invite professional film critics after the movie's world premiere in London on July 6.

The move marks a departure from the approach many Hollywood studios have adopted in recent years. Influencers, fan-site bloggers and online content creators are often given advance access to blockbuster films so they can post spoiler-free first impressions and generate excitement on social media before release.

However, The Odyssey will follow a more traditional path. According to The Hollywood Reporter, Universal wants professional critics to publish the first wave of reviews instead of relying on influencer reactions.

The decision comes as audiences have grown increasingly skeptical of influencer reviews. Many moviegoers believe such early reactions are sometimes tied to studio marketing campaigns, making them appear more positive.