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Actress Preity Zinta has approached the Bombay High Court alleging that AI-generated content created and circulated on platforms such as Meta and Google violated her personality rights, copyright and reputation. The court granted her permission to file an injunction suit, amid growing concerns over AI-driven misuse of celebrity identities and the spread of misinformation.

Mumbai: Actress Preity Zinta has filed a plea alleging that various online platforms like Meta and Google created, uploaded and disseminated content on her generated from artificial intelligence (AI), thereby violating her personality rights and copyright and causing huge damage to her reputation and reputation.

The actress also alleged violation of his moral rights under the Copyright Act, 1957. A single-judge bench of Justice Abhay Ahuja allowed her plea seeking patent permission, allowing the actress to file an injunction suit.

The Bombay High Court also observed that since the objectionable activities and acts were organised on online platforms and many of the respondent parties had their offices outside Mumbai, some part of the trial was beyond the jurisdiction of the court. Granting the patent permission, the court said it will have the right to hear, examine and dispose of the suit.

In recent years, the advent of AI has led to infringement of personality rights. Several actresses' personalities have been created by using AI to spread disinformation.